Azuki is a web3 brand pioneering the integration of blockchain identity with digital art, fashion, and physical collectibles. Since launch, they have worked with brands like Ambush Streetwear↗,Epik High↗,NASA↗, andRedBull Racing↗. As a product designer, I scale core digital product experiences.
2022 - Present
✶ Collector's Profile
The collector's profile is platform for token holders to display their collection — whether that's the Azuki they own, the emblems they earned, and more. We wanted to build a showroom experience that made members feel proud and special to be a part of the Azuki community.
✶ Token Equipping
In the Azuki ecosystem, Beans are the companions all Azukis need. We introduced an equpping system that allows users to unite both into one.
✶ Elementals Sale + Unboxing
We designed the Elementals reveal experience to be full of anticipation and delight, similar to the unboxing of up a Yugioh or baseball mystery pack. The experience is packed with tons of features, including a live Twitter feed, compose Tweet functionality, drag and drop, and even Chat-GPT integration.
✶ Ambush x Azuki Collab
The Ambush collaboration marks one of the first high-profile streetwear partnerships between a web3 company and high fashion. Purchase access is gated through an on-chain raffle system where buyers need to enter a drawing system to gain presale access. We strived for the shopping experience strives to feel luxurious and high-fashion and still respectful of web3's digital origins.
✶ Azuki Lore
The Azuki brand grounds itself in thoughtful storytelling. The World page consists of several interactive chapters, each highlighting a piece of the universe. We designed each chapter to be different in format and interactivity.
✶ Proof of Skate Auction
Azuki recently made history by setting the record for the most expensive skateboards sold in history. I co-designed the experience for a 24 hour auction focused around 9 gold-plated skateboards.